By Bill Cherry
The article says that m-commerce is now in a place just like the Internet was back in the late 90’s. Marketers trying to find ways to create commerce, developing new strategies, and tactics. Mobile communications is definitely here to stay and will be huge even though standards are in flux. Now 85% of mobile initiatives don’t work. Even now marketers are trying to learn how to use the medium, what audience, demographics, etc. The examples of the Nike and Volvo campaigns show good possibilies of how this new marketing channel works.
I really do believe that mobile is one of the waves of the future. It will take some time to develop the right models for use and for marketing but like all evolving technology it will come together and when it does, it will be very powerful, and will open up markets not penetrated before.
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