By Bill CherryThe future of media is “on demand.” Television on demand, Radio on demand, movies on demand, news and sports on demand, and even publishing’s future is on demand. The media has been talking for years about movies on demand, but it has now become a reality. Traditional advertising media such as television, radio, and newspaper will continue to lose market share as the public demands more and more individual media.
As the “on demand” trends evolve, the consumer gains more and more control over the media. A good example is TiVo. Projections indicate that TiVo will control 80% of the market within five years. As the on demand trend continues to develop, media distribution will evolve from horizontal to vertical distribution. This is changing everything in the mass media, including advertising agencies.
The best way businesses can prepare for this huge change is to start right away developing Internet marketing strategies. In addition, make sure that all products and services need to develop more valued added features. Is your business ready? Only you can determine that.
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