Here is a fantastic question that came up from the post on newspaper advertising: Circulation vs. Readership Most newspaper ad sales people like to tell advertising customers the paper’s circulation is, for example, 500,000. The number of people who actually read the newspaper is always much less than the circulation. It could be as low as half the circulation number. Circulation and readership are very different and if you don’t know the difference, you could waste a bundle of money thinking your ad is reaching more people than it does. […]
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What About Newspaper Advertising?
Newspaper Advertising: The Granddaddy of All Media Newspapers have been around since before radio, before TV, before direct mail and all the rest. For over one hundred years newspapers were the only media available for advertising. It was the only source of news and information people had available. As radio came along it took a small part on the newspaper’s advertising dollars, and when television came along it changed the whole advertising game. Today with the development of many competing media, the number of people who get their news, information, […]
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What You Need to Know About Advertising Using TV
All about advertising media: Topics covered: • It all starts with ‘Who Your Customer is.â€? • TV: The most powerful media, advantages and disadvantages and how to use it • Radio: The affordable media, advantages and disadvantages • Newspaper: The grand-daddy of media, how to and not to use it • Yellow pages: Small business’ best advertising • Direct Mail: The best media to target customers • Magazines: The image builder Introduction: Who are your customers? In my 25 years of working in the advertising and marketing business, I have […]
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