“Branding” What is reality? What is the basis of Branding? What is a brand and branding? Why a brand can be powerful? How to create a new brand? What is reality? Is there such a thing as reality? Do our beliefs reflect how things really are? BMW is the most well made car. Vermont is the most beautiful state in America. “My church is the correct or true church.” The fact is there is no reality, only perception. There is not a best made car. Only the brand of car […]
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Competitive Analysis – How?
Competition analysis-you want to learn as much as possible about the competition. Visit their store, watch their advertising, and talk to his customers. Who else sells their products, what are their strengths and weaknesses. You must ask these of the supplier. Prices Terms of payment Policies on damaged and returned product Delivery time tables and methods Product Lines Warranties Which way will you market your product? Retail to businesses or public-most stores Wholesale to resellers-you become the supplier Wholesale direct to customers-deep discounts Internet e-commerce websites Direct marketing – TV […]
Market Research 201
There is a variety of research methods available to use. a. Online research-you can use the following website to learn the demand for a product, or idea. www.freekeywords.wordtracker.com. Type in the product and search. It will show you how many Goggle searches are done every day. Any number 80 or above is good demand. b. Reviews-these are the process of a customer writing an evaluation of the buying experience. It is used most often in online purchases at websites like www.amazon.com and ebay.com The process of posting reviews not only […]
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