Objectives: 1. Reasons to buy 2. Handling objections 3. The sales story 4. Lead with questions 5. If you are afraid to sell 6. Relationships are key 7. The most powerful sales tools Reasons to buy: You must give customers a reason to buy from you. Why should they buy your product? A business person who buys products like yours is generally happy with his sales rep and product. There is no reason for him to change. Changing sales persons is risky; he doesn’t know if you or your product will work fine, it’s a hassle. Create […]
Archive | Develop Products and Services RSS feed for this section
All About Patents, Trademarks, and Copyrights 102
There are three types of patents: 1) Utility patents may be granted to anyone who invents or discovers any new and useful process, machine, article of manufacture, or composition of matter, or any new and useful improvement thereof  Provisional Patent: A provisional provides simplified filing with a lower initial cost with one full year to assess the invention’s commercial potential before committing to the higher cost of filing and prosecuting a non-provisional application for patent It establishes an official United States patent application filing date for the invention. A […]
All About Patents, Trademarks, and Copyrights 101
Learning Objectives: 1. What is a patent? 2. What is a trademark? 3. What is a copyright? 4. Three types of patents 5. About patent attorneys 6. What resources are available for inventors? What is a Patent? A patent is an exclusive right granted for an invention, which is a product or a process that provides, in general, a new way of doing something, or offers a new technical solution to a problem. In order to be patentable, the invention must fulfill certain conditions. What does a Patent do? A patent provides protection for the invention […]
Having a Website is Essential
Learning Objectives: Know why having a website is important for a business How a website builds credibility What customers expect from businesses What the new customer feedback is that has developed Today business moves at an astronomical rate. Back in the 80’s we used the “brickâ€? cell phone and could only get reception in a limited geographical area. The cost was very high but at the time we thought it increased our productivity by 50%. Today you can call anywhere in the United States with no long distance charges, and […]
Affiliates