1. Using other businesses to increase sales: Joint ventures – One way to increase sales is to team up with other businesses that have the same target customer. Example: Let’s say you own a tire store. Your target customer is pretty much men age 20 to 60 years old. You look for other businesses that have the same target customers. There is a local health spa in the area, Gold’s Gym.â€? There is also a sporting goods store several blocks away. You contact the owner or manager of Gold’s […]
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Yellow Pages
1. What are the yellow pages? The yellow page directory lists all the businesses in a geographical area. It is one of the most powerful medium there is. 2. Why advertise in the yellow pages? Yellow page ads are always there when people are ready to buy. In addition, they have almost 100% coverage and distribution of directories in any market. Almost everyone uses the yellow pages. 3. What are the advantages and disadvantages of yellow page advertising? Advantages:  a. 100 % coverage of the market ( main major directory and the other independent […]
Seven Secrets of Selling Everyone Should Know
Objectives: 1. Reasons to buy 2. Handling objections 3. The sales story 4. Lead with questions 5. If you are afraid to sell 6. Relationships are key 7. The most powerful sales tools Reasons to buy: You must give customers a reason to buy from you. Why should they buy your product? A business person who buys products like yours is generally happy with his sales rep and product. There is no reason for him to change. Changing sales persons is risky; he doesn’t know if you or your product will work fine, it’s a hassle. Create […]
Direct Mail for Small Business 101
Learning Objectives Why direct mail is best for small businesses How to identify your target customer What are demographics? What are psychographics? How different media relates to target customers The problem with newspaper advertising The problem with TV advertising The problem with radio advertising Why the solution is direct mail 1. Why direct mail is best for small businesses Direct mail can be effective and inexpensive for small businesses. Compared to radio, TV, and newspapers, direct mail is affordable. It also can target specific customers. Can target specific customers like men […]
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