Bill Cherry Outdoor advertising Outdoor advertising is often referred to as billboard advertising. Some people think it can be junky also but it can be very effective reaching a target audience with a sales message. Messages of many kinds of products and services are very effective with outdoor advertising. Short but powerful messages like “Got Mike” or Nike’s “Do it” work the best. Advantages of outdoor advertising 1. Outdoor advertising can reach a larger number of people than TV, radio, newspaper or any other mediums. In fact if you buy […]
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How to use Newspaper and Magazine Advertising
by Bill Cherry Learning Objectives: 1. Is newspaper advertising the best kind of advertising? 2. Different kinds of newspapers and advertising 3. What are the advantages of newspaper advertising? 4. What are the disadvantages of newspaper advertising? 5. What does “circulation” mean? 6. What does “readership” mean? 7. All about newspaper ad production Newspaper Advertising: The Granddaddy of All Media Newspapers have been around since before radio, before TV, before direct mail and all the rest. For over one hundred years newspapers were the only media available for advertising. It […]
How to Create a Low Cost Website
by Bill Cherry Every business needs a website: Now days every business needs a website. That includes small one person businesses like authors, lawyers, insurance agents and freelance professionals. Customers expect every respectable business to have a website. If a business doesn’t have a website, potential customers start to wonder, “What’s wrong with this business?” Not having one makes people distrust the business. Example: I coached a student who told me she wanted to get a certain business franchise and ask me to give her my opinion of it. We […]
Create Joint Venture Promotions for No Cost Marketing
by Bill Cherry Learning Objectives: 1. Using joint ventures for no cost marketing 2. Using a dead list for free marketing 3. Trade for advertising 4. Increase sales skills 5. Use the unique selling position (USP) as the most powerful marketing tool 6. Simple website & free programs: NVU website design, jumla. Myshopify.com 7. Testimonials, referrals, the passive marketing tools 8. Team up with other sellers to reach your target customer 1. Joint ventures: Using other businesses to increase sales: Joint ventures – One way to increase sales is to […]
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