Objectives: Reason businesses fail Starting while not knowing other skills Board of directors People you know Friends and family Vendor’s suppliers 1. Why most new businesses fail? a. start a business knowing a skill but not other areas of business. b. when you open a business you also need to know about marketing, sales, taxes, book keeping, employee and quarterly taxes, sales tax, human resource issues to prevent being sued by disgruntled employees, operations, customer service, shipping and more. 2. How do you prevent or deal with […]
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What is a USP?
A USP is what makes you, your business, or your products different and unique from the competition. Why is it important? All businesses in any categories do basically the same things. Ex. dentists, insurance etc. A few do one or two things the others do, but generally the same. Ex. Dentists: 24 hour emergency service, cosmetic, teeth whitening, crowns, etc. Examples of USPs 1. Tuff Shed 2. three Day Kitchen and Bath 3. Dominos Pizza Five steps to create a USP 1. Analyze the competition to see if they have […]
Branding
“Branding” What is reality? What is the basis of Branding? What is a brand and branding? Why a brand can be powerful? How to create a new brand? What is reality? Is there such a thing as reality? Do our beliefs reflect how things really are? BMW is the most well made car. Vermont is the most beautiful state in America. “My church is the correct or true church.” The fact is there is no reality, only perception. There is not a best made car. Only the brand of car […]
Leadership vs. Management
Learning objectives: 1. What is leadership? 2. What is management? 3. What are the features of leadership? 4. What are the features of management? If you ask ten people to describe leadership you will get ten deferent answers. This article is just some of my ideas about leadership. Some may seem unconventional. What is leadership? If you ask 10 business experts or motivational speakers to describe leadership you will get 10 different answers. Like beauty, leadership is in the eye of the beholder. Leadership is a method of managing a […]
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