By Bill Cherry With communication technology exploding, it’s hard to predict what kind of electronic communication products will exist in five years. But one thing is for certain, the rapid technology convergence will continue. Currently small light weight hand held devises can receive e-mail, text messaging, access the Internet, do word processing, editing, and run several programs. However one thing these hand held devices will soon be able to do is run PowerPoint needed for business travelers. Within two years the market will see the emergence into smart phones. By […]
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Employee Incentives
Alot of companies sink thousdands of dollars and hundreds of hours into creative and compelling employee incentive programs designed to improve morale. The problem with alot of these campaigns is the ROI is a little difficult to track. Some may argue that the intangibles of boosting morale in the workplace may be difficult to track, but worth it. Again circling back to the ROI argument….how do you prove something is worth it if there is no trackable or measurable ROI? We would like to hear some of your ideas for […]
You Tube…It’s Here to Stay
YouTube said it will launch a mobile Web site to allow its mobile partners to integrate YouTube videos into their offerings. A YouTube spokeswoman yesterday called the move “another step forward in achieving our mobile strategy of delivering entertaining videos to users whenever they want and wherever they go. People want to be entertained in a way that fits their individual lifestyles, so offering videos to mobile users is a natural evolution for YouTube,” the spokeswoman said. She made the comments in an e-mail to Computerworld and did not specify […]
Tips for Consultants
Many new beginning consultants really wonder about their ability to deliver results. We’ve recently received many inquiries about things consultants should be talking about their customers to ensure high-value, high-ROI driven deliverables. Here’s a list: Online Marketing -Website Critique -Creative Brainstorm w/ student and Strategy development -Online Sales Letter Formatting -Article/Directory Submissions -Supply/Demand Research -Identifying target market -Website Design Basics -CPM,CPC,CPA -Increasing website Conversion Basics Offline Marketing -Business/systems Critique -Creative Brainstorm w/ student and Strategy development -Sales Letters Basics -Sales Letters Advanced -3 pillars of Business Growth -Optimum Business Strategy […]
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