Aug
13
Customer Created Content: The Fastest Growing Media on the Internet
By Bill Cherry What do your customers want? That is the age old question retailers have been asking for decades. At first marketers used trial and error to determine what customers want. Then statistical research came into the marketing scene and gave us much more specific data. As the Internet developed, e-mail evolved into a popular data collection tool. And now, Web 2.0 with social networks, blogs, and online forums is again changing the cyber landscape for marketers. The fastest growing media on the Internet is that created by consumers […]
Aug
8
Expensive Hobbies for Business Owners
I was sitting here thinking about this past weekend when I went to watch a triathlon. I was having a brief conversation with one of the participants who remarked how much money they spent on the training, equipment, and fees associated with the event. There was the wetsuit, goggles, swim cap, new running shoes, road bike, running clothes, cap, hotel room before the event, all of the time training, and the list went on and on. The one question I asked was, “Well was it worth it?” to which he […]
Jul
28
Blogging your Way to the Top!
Many people now in a variety of different camps feel that blogging offers individuals and businesses an entire spectrum of benefits. I was recently reading a friend’s blog late last night, when after a while I realized that I had ended up reading 7-8 posts covering a 3 week span. Some of the events were the ‘daily journal’ type of postings, but many of them were the personal insight and quirky ‘look into my soul’ late night ramblings. After about 30 minutes of flipping between postings and leaving comments I felt like […]
Jul
22
Harry Potter Marketing
So let’s take a step back for a second and look at the phenomena known as Harry Potter. For many of the die-hard Potter fans, waking up or staying up for the midnight releases has become…well sort of a ritual. The midnight release parties and subsequent staying up and reading the book within the first 24 hours to avoid the plot spoilers or perhaps so they can log onto a Potter forum to discuss its intricate and meaning has taken on a fanatic life of its own. So how does it […]
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