May
27
Killer Tactics to Use on Your Competition
Shop the competition: where are they strong, where are they weak? What do you know about your competition? What do they sell, what do they do? What are the strong points? Why do people buy from them? How are their prices? What are their policies, procedures, guarantees, etc. If you don’t know your competition very well, they will kill you. Don’t let your assumptions blind your judgment. Example: A printer I know that found out a competitor was charging much less than they, and said, “They can’t [possibly sustain that […]
May
21
Guerilla Marketing Tactics that Work
1. Using other businesses to increase sales: Joint ventures – One way to increase sales is to team up with other businesses that have the same target customer. Example: Let’s say you own a tire store. Your target customer is pretty much men age 20 to 60 years old. You look for other businesses that have the same target customers. There is a local health spa in the area, Gold’s Gym.â€? There is also a sporting goods store several blocks away. You contact the owner or manager of Gold’s […]
May
14
Yellow Pages
1. What are the yellow pages? The yellow page directory lists all the businesses in a geographical area. It is one of the most powerful medium there is. 2. Why advertise in the yellow pages? Yellow page ads are always there when people are ready to buy. In addition, they have almost 100% coverage and distribution of directories in any market. Almost everyone uses the yellow pages. 3. What are the advantages and disadvantages of yellow page advertising? Advantages:  a. 100 % coverage of the market ( main major directory and the other independent […]
May
9
Writing a Sales Letter
When writing a sales letter there are some key elements that you want to follow. The first is you need the headline to grab the reader’s attention, the headline does not check the reader attention then they are not going to read your letter, having a great header will make the reader stop and say I have to check this out. In the header you want to use conversational tones, appeal to the reader emotion. The sales letter is not to make yourself look good or to entertain and be […]
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