Barbara Corcoran, one of the stars on “Shark Tank” and author of several books on business shares her 12 best tips for small business success. A couple of my favorites include: 1. Don’t be afraid to make big mistakes. Most success comes on the heels of failure. 5. Make a Marketplace Report Create an industry report with lots of statistics and numbers and put your company’s name on it. Reporters need experts to quote and that could mean free publicity. 10. Make a System for Everything You Need to do […]

Emotional Brand Attachment is becoming more and more important in the marketing world. As a marketer, your job is to influence your potential customers to take action and become actual customers. In order to influence, you need to connect emotionally. You need people to feel the need to take action, to buy your product, click deeper into your website, or to take whatever action you want them to take. Think about the most successful brands and products out there. Without fail these are brands and products to which people feel […]

If you want to be successful and wealthy, learn from those who have achieved success and wealth. Richard Branson is obviously one of the more successful entrepreneurs out there. Like most entrepreneurs he has faced failure and adversity, but he didn’t let that get in the way. Let’s learn from Richard Branson’s 21 Survival Strategies for Small Business Success. Two of my favorites are: 3. Learn to use your brain power. Critical thinking is the key to creative problem solving in business. 21. And if after all this you eventually […]