Emotional Brand Attachment is becoming more and more important in the marketing world. As a marketer, your job is to influence your potential customers to take action and become actual customers. In order to influence, you need to connect emotionally. You need people to feel the need to take action, to buy your product, click deeper into your website, or to take whatever action you want them to take. Think about the most successful brands and products out there. Without fail these are brands and products to which people feel an emotional attachment. These brand and products have personality. The personality of these products connects with the consumer at that same personality level. As you build your business, think about how people feel about your company and your product and how you can influence and build that emotional attachment. See the articles below for more on this important topic.
What Obama’s Re-Election Can Teach Brands About Emotional Attachment
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