What kind of printing paper to use. Use the best quality paper for letterhead, business cards, and envelop. All match. Get brightest white paper you can get, watermark 24# smooth, no texture, Consider 100% cotton. Brochures: white paper different colors of white warm to cool, 70# or 80# text Ink: which is better, full color, or one color. Two kinds of ink: four color process, and pantone inks Four color process is full color, often has photographs. Can make almost any color possible. Four color is usually more expensive. Pantone […]