What kind of printing paper to use.
Use the best quality paper for letterhead, business cards, and envelop.
All match. Get brightest white paper you can get, watermark
24# smooth, no texture, Consider 100% cotton.
Brochures: white paper different colors of white warm to cool, 70# or 80# text
Ink: which is better, full color, or one color.
Two kinds of ink: four color process, and pantone inks
Four color process is full color, often has photographs. Can make almost any color possible. Four color is usually more expensive.
Pantone inks are for one, two or three colors. Opaque, can’t print over each other to get combo shades. Each Pantone color has a number. Always use the same number of ink.
Two color brochures or letterhead can be very classy but less money than four color process.
Graphic design: do it yourself or hire a professional.
Design yourself or hire a graphic designer? Hire the designer. It must look professional. People can tell the difference between a brochure designed by an amateur, and one done by pro.
Use two colors, can get a four color effect by screening back the two colors.
Make the design fit the name of the business. Use the right fonts, colors, and graphics.
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