Jun
16
Three Ways to Grow a Business
June 16, 2010 1. Get More customers 2. 2. Get customers to buy more 3. 3. get customers to buy more often 1. Get more customers Most business owners and managers use advertising to get more customers. In fact, they often spend 50% of their marketing budget on advertising. They generally use radio, TV, newspaper, direct mail and a few other mediums. Each of those mediums can generate new business if they are used correctly. The problem is most owners don’t know which kind of advertising to use. Every day […]
Jun
3
Easy Steps of Selling Anyone Can Do
Bill Cherry The Magic of the 12 Reasons to Buy Create Your Story How to Handle Objections Use Sales Aids Create a Recontact Program See 5 prospects per week give info The Magic of the 12 Reasons to Buy: Why should anyone buy from you? How is your business different from the competition? Most businesses compete on price Overcome the price focus. What benefits can you offer, or bundle together? Introduction: Every business owner needs to know basic sales skills. You don’t have to be a great sales person. Selling […]
May
19
The Best Advertising Media for Small Business
May 19, 2010 by Bill Cherry 1. What is newspaper advertising and when to use it? 2. What is TV advertising and when to use it? 3. What is radio advertising and when to use it? 4. Yellow page advertising and when to use it? 5. Direct Mail/ Direct Marketing. 2. General Advertising: Target market: Demographics: describes the customer’s age, sex, income, education etc. Demographics help identify the kind of advertising and what medium to use. Physiographics: describes what people think, believe, opinions, morals, attitudes. Physiographics can be used to […]
May
12
How to Save Thousands of Dollars on Printing
May 12, 2010 by Bill Cherry Saving money with your graphic design: 1.Bleeds- ink that prints and runs off the edge. Using bleeds will often require the printer to use a large sheet of paper to print on thus increasing the cost. 2. Designing difficult designs to print-large solids. Graphic designers sometimes design features into a brochure that are difficult for the printer to print. An example is designing a large soloid color of ink on the brochure. When you have a brochure with the entire back page one solid […]
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