The executive summary is the most important part of the business plan:
Because the purpose of the business plan is to sell your business idea to the reader, you have to grab their attention right away. Just like when you write a newspaper story, after the headline the first paragraph will contain the “who, what, when, where, and how much.” Then the details are filled in as the story progresses.
Like a newspaper story, the executive summary should grab the reader’s attention and make them want to read more. The first paragraph in the executive summary is to get the reader’s attention, and tell them what the business is about, why it is needed and necessary, what the business will do, and why the reader should be an investor. When he finishes reading the first paragraph, he should know what the business plan is about and want to read more.
Once you capture the reader’s interest, follow that with a more detailed description of the business. What the need of the business is, what the business is, what it does, and how it operates. When the reader finishes reading this section he should have a clearer picture of what the business is.
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