Website Fundamentals

Homepage; all websites should have a solid homepage describing what the purpose of the website is (this can be done visually) and directing your visitor to the next page(s) you want them to visit.
About Us page; this is an important page to build the perceived value of what you and your business offer.Â Fraud is a significant concern for online shoppers and a well-built about us page can overcome this concern.
Contact Us page; include, at a minimum, two forms of contact info so your visitors have multiple ways to contact you.Â I always recommend a phone number and email.
Policies page; clearly outline your policies here so visitors understand what they are getting into when doing business with you.Â Include, if applicable, a policy defining; shipping and handling, returns and cancellations, and privacy.
Catalog; for a retail business a well organized product catalog helps your visitor find what they are looking for quickly and easily.
Quote page; for a service business pricing and quotes are things your visitor wants access to immediately so they can decide if calling you is worth their time.
Online checkout; when visitors search you out online they are looking to purchase online as well.Â Provide them a method of online payment even if itâ€™s as plain as telling them where to send a check.

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