Competition analysis comes next. Identify your four main competitors and write a paragraph about each one telling who they are, what they do, what they are good at, and what are their weaknesses. Include any other information that will add value to the analysis. Remember, you are trying to impress the investor with your data. Do a good job.
Next is the marketing plan. Show how you will make the business successful. How will you generate sales? How will you compete against the competition? Will you use advertising? If so what kind. If you are going to use sales persons, what businesses or target customer will they sell to? Get as detailed as possible. Really impress the reader in this section.
Final summary ends the business plan. One paragraph will do. State why the investor or banker should invest in your business. Don’t draw it out. This format is designed to sell the reader on investing in your business.
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