With the recent woes of a battered market, and consumer confidence plummeting, many are wondering where the silver lining in this cloud could possibly be. It is true that housing has been hurting and financial stress seems to be peaking, however, there are many direct and indirect pluses even in this type of an environment for entrepreneurs.
Competition – With many businesses struggling to land and keep as many customers as possible, price slashing in en vogue. Businesses are willing to work with you, provide financing, and bend over backwards to get your business.
Office Space – Real Estate is becoming fiercely competitive, and now more than ever you might be able to find that perfect location at a price you always dreamed of. It may be time to start shopping out your spacing needs if your lease is expiring OR a perfect time to renegotiate and extend that lease to your current location.
Joint Ventures – Some agree with the statement that there is ‘safety in numbers’. For those entrepreneurs who believe that statement, forming joint ventures might add the extra cushion they need to go to sleep at night. A joint venture could offer added exposure and added revenue by pitching products and services to someone else’s list; or vice versa.
Asset/Equipment Purchasing – Today’s market is a great place to shop for equipment. Many businesses are begging consumers to spend their hard earned dollar. Promotions and enticements are abounding!
Financing - Along with the above stated, many businesses are willing to finance with very favorable terms to make the sale. Look at what car dealers are doing to entice you to come into the lot. Look at in-store credit cards and retail promotions.
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