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Political Campaigning – Marketing Yourself
Now that everyone’s attention has shifted from the Beijing Olympics to politics, we have a chance to gain yet more insight into the crazy world of marketing. Make no mistake the Olympics was, is, and will continue to be a fantastic platform for marketing and branding, but for many people “Politics” is a more tactical view of positioning oneself. Isn’t that what campaigning is all about? You try to establish a “platform”, or Unique Selling Proposition (USP). What makes you different, better, and special? And at the same time, how […]
What’s up with going GREEN? – A Look into Solar Energy
The current oil crisis in the United States has affected every kind of business. The bigger the business, the bigger the problems. What has been the effect on your business? In the 1993 oil crisis the country was astounded at the lack of gas for vehicles. Remember waiting in line at the gas station for an hour to fill up your car or truck? I do and you probably do too. As concerned as the public was and as vocal the Congress was blaming everybody else for the crisis, concern […]
Marketing for Beijing 2008 Olympics
Many are watching, glued intently to their big screen HDTV’s to watch the opening ceremonies, and all of the events surrounding the 2008 Beijing Olympics. As you TiVO and DVR your way past commercials and unwanted events, some avid watchers are transfixed on the sheer power of marketing and advertising fueling many of the sponsorships and revenue of the games. So what else is there behind medal ceremonies, tears of joy, and the agony of defeat? Well, there are millions of dollars of celebrity sponsorships won with almost every gold […]
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