Total population and total Radio Listeners The total population in any market is referred to as the “universeâ€? of potential viewers. Ratings: ratings are the number of listeners in a universe (total population) expressed in percentages. For example, if the universe (total population) of a city is 500,000 people, and a radio program has 50,000 listeners, then you have a .10 or a 10 rating. (50,000 divided by 500,000 = 10%). Share: Of all the listeners listening, you have a percent that are listening during a particular time period. In […]
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What You Need to Know About Advertising Using TV
All about advertising media: Topics covered: • It all starts with ‘Who Your Customer is.â€? • TV: The most powerful media, advantages and disadvantages and how to use it • Radio: The affordable media, advantages and disadvantages • Newspaper: The grand-daddy of media, how to and not to use it • Yellow pages: Small business’ best advertising • Direct Mail: The best media to target customers • Magazines: The image builder Introduction: Who are your customers? In my 25 years of working in the advertising and marketing business, I have […]
Create A Unique Selling Proposition – The Most Powerful Marketing Tactic
-What is a Unique Selling Position? -The Over communicated society -We filter out the messages -Every business category does pretty much the same things -How to make the same businesses different The obvious USPs. What are the difference between you and competition? Express your message in different ways What a Unique Selling Position is: A USP is a way to make a product or a business different from their competition. It will make the public remember you, allow you to dominate market share, and give consumers a clear choice between […]
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