Many are watching, glued intently to their big screen HDTV’s to watch the opening ceremonies, and all of the events surrounding the 2008 Beijing Olympics.  As you TiVO and DVR your way past commercials and unwanted events, some avid watchers are transfixed on the sheer power of marketing and advertising fueling many of the sponsorships and revenue of the games. So what else is there behind medal ceremonies, tears of joy, and the agony of defeat? Well, there are millions of dollars of celebrity sponsorships won with almost every gold […]

Here is a fantastic question that came up from the post on newspaper advertising: Circulation vs. Readership Most newspaper ad sales people like to tell advertising customers the paper’s circulation is, for example, 500,000. The number of people who actually read the newspaper is always much less than the circulation. It could be as low as half the circulation number. Circulation and readership are very different and if you don’t know the difference, you could waste a bundle of money thinking your ad is reaching more people than it does. […]