Businesses have a number of different channels through which to sell products. These include retail, wholesale, Internet, and direct sales. There is one classification of sales channels that businesses owners everywhere are overlooking. That is the category of major selling sites such as eBay. Some may ask, “Isn’t selling products on eBay just the same as selling on a business website?” The answer is NO. There is a huge difference and I will show it to you in a moment. Most people have the perception that an eBay business is […]
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Basics of Conducting a Focus Group
by Bill Cherry What is a focus group? A focus group is a method to learn what potential customers think about a product, service, or idea. This research method has been used for decades by many of the largest corporations. A focus group consists of a small group of people that get together in a room and talk about products, services, or ideas. The researcher listens and watches the group’s responses to gain insight into customer’s attitudes about the product or service. Many companies that develop new products or services […]
How to Create a New Product
by Bill Cherry Everyone at one time or another has had a good idea or an idea that’s not so good. You have had that flash of brilliance when the light bulb in your head went on and you know this is the big one. Of course after a day or so the idea fades and soon forgotten. What is a good idea? Sometimes we think we know but usually we don’t. A good idea will either satisfy a need, create a new product, or a new technology. Does your […]
Three Ways to Grow a Business
June 16, 2010 1. Get More customers 2. 2. Get customers to buy more 3. 3. get customers to buy more often 1. Get more customers Most business owners and managers use advertising to get more customers. In fact, they often spend 50% of their marketing budget on advertising. They generally use radio, TV, newspaper, direct mail and a few other mediums. Each of those mediums can generate new business if they are used correctly. The problem is most owners don’t know which kind of advertising to use. Every day […]
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