Yellow Page Advertising, the King of Print Ads      The yellow pages are the most powerful advertising medium for certain kinds of businesses. Yellow page directories can be found in every home and almost every business. The total reach (the total number of people who have a directory) is almost 100% of the population. Unlike other media, people use the yellow pages when they are ready to buy. If a buyer needs a lawyer, insurance agent, or a medical specialist he or she will go to the yellow pages to help […]
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Radio Advertising: The Theater of Your Mind
 Radio advertising, like magazine advertising focuses on narrow segments of the listening audience. If you want to reach young white teens, there is a radio station that attracts that demographic group. Do you want to advertise to young males age 25-34, there is a radio station format for that group. Radio stations can deliver every specific demographic target a business could want. Radio also targets life style traits of listeners such as country or rap listeners. Advantages of Radio Advertising The biggest advantage of advertising on the radio is […]
Local Internet Searches are Growing at Astronomical Rates
 Local Internet Searches are Growing at Astronomical Rates Internet search marketing is seeing a significant growth in local consumer searches. Local online advertising is projected to account for $1.3 billion in spending this year and increase by nearly 51% the next year to $2.0 billion. Local search is experiencing strong growth as more consumers adapt to the ‘always on’ nature of their broadband connection, which enables them to quickly find information on local businesses. With approximately 849 million local searches conducted by Americans in July, local advertisers have a sizable market that […]
Increasing Your PageRanking is Not Rocket Science
Increasing Your PageRanking is Not Rocket Science Links to your website are one of the most important criteria that search engines use to determine relevance and higher ranking for your keywords. Sites that are more recommended with links are likely to be more relevant and important than those with just a few recommended links. Sites that come highly recommended, that is, with links from industry experts and information hubs, are more likely to be relevant than sites with links from less prestigious sites. Using links to a site as a […]
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