April 6, 2011 Entrepreneurship Group Coaching Call One of the biggest marketing expenses for most large or small businesses is printing. From business cards, to brochures, to presentation folder it all adds up to a large amount. For most business owners the printing is mysterious. They don’t k now how a brochure is created and printed and they don’t know whether the printer they are using is the best one for their needs. They certainly don’t know how to get price bids from several printers. In this lesson I will […]
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Finding Hidden Assets in Your Business
6/11/08 Excess inventory- during my 20 years of working with all kinds of small businesses I found that most have inventory they either have forgotten about because it is either out of date or out of style, or an ordering mistake. If that inventory has been laying around in a corner for years covered up by other junk, take a look at it, it is an asset that is worth something. Example: years ago when I was working in the radio business there was a carpet/furniture store that I sold […]
How to Make a Winning Commercial
March 9, 2011 TV is the most powerful medium available, with sight, sound, special effects, music, talent, cameras, light and more. When you add to that good TV production of spots, you have a winning combination. First you must define your target customer, age, sex, white collar, blue collar, green collar. What are their media habits; what TV shows they watch, what radio stations they listen to, and what publications they read. This tells us which media on which to advertise. TV can target specific demographic groups like baby boomers. […]
Raise Money with Your Business Plan
March 2, 2011 Graduate Entrepreneurship Call 1. What a business plan is: A business plan is a report that tells the reader what your business is about. It includes several different sections like the executive summary, operating statement, mission statement, important documents, market analysis, situational analysis, and marketing plan. 2. Why a good business plan is necessary and valuable: A good, well written business plan can be used for several important things. First, it can be used to raise money from investors or bankers, and second to help the business […]
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