Message creation What is the message? What do you want it to do, How do you want audience to respond. Copy platform- bullet points of feature points you want the customer to hear. Main idea of the ad or spot (context of message delivery) humor, voice over, situation AIDA formula: parts of the advertising ad, print or broadcast-A.I.D.A. Attention getting devices Choice of media, match to audience, media buying Print and Broadcast-include points from the copy platform, the main idea Budget allocation: Spend enough, example-antibiotic, must have enough spots to […]