September 8, 2010 Businesses have a number of different channels through which to sell products. These include retail, wholesale, Internet, and direct sales. There is one classification of sales channels that businesses owners everywhere are overlooking. That is the category of major selling sites such as eBay. Some may ask, “Isn’t selling products on eBay just the same as selling on a business website?” The answer is NO. There is a huge difference and I will show it to you in a moment. Most people have the perception that an […]
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How to Use eBay to Build Your Business
Businesses have a number of different channels through which to sell products. These include retail, wholesale, Internet, and direct sales. There is one classification of sales channels that businesses owners everywhere are overlooking. That is the category of major selling sites such as eBay. Some may ask, “Isn’t selling products on eBay just the same as selling on a business website?” The answer is NO. There is a huge difference and I will show it to you in a moment. Most people have the perception that an eBay business is […]
Basics of Conducting a Focus Group
by Bill Cherry What is a focus group? A focus group is a method to learn what potential customers think about a product, service, or idea. This research method has been used for decades by many of the largest corporations. A focus group consists of a small group of people that get together in a room and talk about products, services, or ideas. The researcher listens and watches the group’s responses to gain insight into customer’s attitudes about the product or service. Many companies that develop new products or services […]
How to Create a New Product
by Bill Cherry Everyone at one time or another has had a good idea or an idea that’s not so good. You have had that flash of brilliance when the light bulb in your head went on and you know this is the big one. Of course after a day or so the idea fades and soon forgotten. What is a good idea? Sometimes we think we know but usually we don’t. A good idea will either satisfy a need, create a new product, or a new technology. Does your […]
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