Some of the best marketing campaigns are destined to fall flat on their faces without proper planning and execution. One of the most difficult things to create and design a plan around is a contact strategy for affiliate programs. It is true that in many cases affiliate programs (well the ones that have been around the block a few times at least) are well structured and thought out, but the more common scenario is where a company gives inadequate tools to novice sales staff with a charge to “go out […]
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Joint Ventures Part. 2
One of the key things in a successful joint venture is finding the right partner. Alot of times you can find someone with a ‘list’, but not all lists are created equal. Like many beginning entrepreneurs starting out, many people opt for a ‘free’ autoresponder platform. As with most things in life….nothing is free. There is quite a bit you give up (features and benefits) with free versions of anything – autoresponders being one of them. When seeking out a joint venture partner, list management is a key point. You […]
Joint Ventures Part. 1
I was recently reminded of the power of joint ventures when a client of mine was looking to really jumpstart some sales of his new DVD. He had tried everything from email campaigns through purchased lists, pay per click marketing, advertising, flyers, and drumming up some word of mouth marketing. Everyone of those startegies, at least for him, proved to be time consuming and ineffective. So what is the real solution? After meeting with him for about three weeks and really getting to know his business, we started out with […]
Mobile Video Will Change Everything
By Bill Cherry At the first quarter of 2006 there were 3.3 million mobile video users, and by the first quarter of 2007 the number of users jumped to 8.4 million according to a recent study by Telephia Inc.  In addition, the study showed that half of the current users are just fine with advertising messages on their video content. There’s no question that mobile video is the medium of the future, and many of the large media companies like ESPN, CBS, and MTV are planning on it. They have […]
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