Here is a fantastic question that came up from the post on newspaper advertising: Circulation vs. Readership Most newspaper ad sales people like to tell advertising customers the paper’s circulation is, for example, 500,000. The number of people who actually read the newspaper is always much less than the circulation. It could be as low as half the circulation number. Circulation and readership are very different and if you don’t know the difference, you could waste a bundle of money thinking your ad is reaching more people than it does. […]
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Radio Advertising – Total Population
Total population and total Radio Listeners The total population in any market is referred to as the “universeâ€? of potential viewers. Ratings: ratings are the number of listeners in a universe (total population) expressed in percentages. For example, if the universe (total population) of a city is 500,000 people, and a radio program has 50,000 listeners, then you have a .10 or a 10 rating. (50,000 divided by 500,000 = 10%). Share: Of all the listeners listening, you have a percent that are listening during a particular time period. In […]
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What You Need to Know About Advertising Using TV
All about advertising media: Topics covered: • It all starts with ‘Who Your Customer is.â€? • TV: The most powerful media, advantages and disadvantages and how to use it • Radio: The affordable media, advantages and disadvantages • Newspaper: The grand-daddy of media, how to and not to use it • Yellow pages: Small business’ best advertising • Direct Mail: The best media to target customers • Magazines: The image builder Introduction: Who are your customers? In my 25 years of working in the advertising and marketing business, I have […]
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