What is a Unique Selling Position? The Over communicated society We filter out the messages Every business category does pretty much the same things How to make the same businesses different The obvious USPs. What are the difference between you and competition? Express your message in different ways What a Unique Selling Position is: A USP is a way to make a product or a business different from their competition. It will make the public remember you, allow you to dominate market share, and give consumers a clear choice between […]
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Transform Your Dreams into a New Product
Everyone at one time or another has had a good idea or an idea that’s not so good. You have had that flash of brilliance when the light bulb in your head went on and you know this is the big one. Of course after a day or so the idea fades and soon forgotten. What is a good idea? Sometimes we think we know but usually we don’t. A good idea will either satisfy a need, create a new product, or a new technology. Does your new idea do […]
Create an Advertising Campaign That Works
There are five parts of an advertising campaign: 1. Objective 2. Strategy 3. Tactics 4. Budget 5. Evaluation Objective: An advertising campaign exists to accomplish something usually to sell products or services. The objective must be measurable such as increasing the number of units or dollars of sales, increase traffic etc For example- sell 25 cars at a sales Friday, Saturday and Sunday increase sales by $12,000. Strategy: Strategy is the thinking/planning stage. This is the plan to accomplish the objective, what you will do. If the objective is to […]
Basics of Conducting a Focus Group
by Bill Cherry What is a focus group? A focus group is a method to learn what potential customers think about a product, service, or idea. This research method has been used for decades by many of the largest corporations. A focus group consists of a small group of people that get together in a room and talk about products, services, or ideas. The researcher listens and watches the group’s responses to gain insight into customer’s attitudes about the product or service. Many companies that develop new products or services […]
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