Many business are beginning to use online seminars, also known as webinars, for both sales and training. Like so many technological advances which have increased effectiveness and productivity, webinars are fast becoming the preferred delivery method for business and consumers all over the world. There are many advantages that a webinar can offer: Convenience – Many webinar platforms do not require a video confirmation, like video-conferencing. You can show up in your pajamas at home if you wish. This convenience appeals to many would-be participants. Reaching a Large group of […]
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The Consmer Transparency Revolution: Marketers Better Be Ready
The Consumer Transparency Revolution: Marketers Better Be Ready With the proliferation of camera and video phones, the posting of real time multimedia will continue to grow exponentially. An example is the recent Michael Richards fresco. The former star’s racial tirade went soaring through cyberspace within hours of the event. Anything that is said or seen by anyone can be recorded by phone cameras and up loaded to the web within minutes. How will this trend affect consumer behavior and marketing? Enormously. It will affect consumer behavior, marketing, product development, and […]
The Intention Economy: Huge Opportunity for the Future
By Bill Cherry Over the last 10 years, various economic trends have emerged and faded away. The concept of the Intention Economy has surfaced again and it appears that it is here to stay. The Intention Economy is illustrated by the buyer notifying the market of the intent to buy something at a certain price, and then sellers compete for the buyer’s purchase. Priceline.com is an example. Buyers list a predetermined price they will pay for certain travel services such as airfare, hotels, and rental cars, and when a seller […]
Smart Phones: The Next Wave
By Bill Cherry With communication technology exploding, it’s hard to predict what kind of electronic communication products will exist in five years. But one thing is for certain, the rapid technology convergence will continue. Currently small light weight hand held devises can receive e-mail, text messaging, access the Internet, do word processing, editing, and run several programs. However one thing these hand held devices will soon be able to do is run PowerPoint needed for business travelers. Within two years the market will see the emergence into smart phones. By […]
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