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Killer Tactics Part 2
Offer what the competition can’t. Example: replacement guarantee.  Extend warrantee: Grandfather clock, the manufacturer offered a one year warrantee. The grandfather clock offered a three year warrantee because he knew very little chance of things going wrong. No haggle car buying. Tell sales person at the beginning how much they can discount the car to the customer. Let him make the decision. Create your USP: Make your business different from the competition. Most businesses in a category are pretty much the same. (Check out dentists in yellow pages) Example: Toothpaste example, […]
Killer Tactics to Use on Your Competition
Shop the competition: where are they strong, where are they weak? What do you know about your competition? What do they sell, what do they do? What are the strong points? Why do people buy from them? How are their prices? What are their policies, procedures, guarantees, etc. If you don’t know your competition very well, they will kill you. Don’t let your assumptions blind your judgment. Example: A printer I know that found out a competitor was charging much less than they, and said, “They can’t [possibly sustain that […]
Guerilla Marketing Tactics that Work
1. Using other businesses to increase sales: Joint ventures – One way to increase sales is to team up with other businesses that have the same target customer. Example: Let’s say you own a tire store. Your target customer is pretty much men age 20 to 60 years old. You look for other businesses that have the same target customers. There is a local health spa in the area, Gold’s Gym.â€? There is also a sporting goods store several blocks away. You contact the owner or manager of Gold’s […]
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