What kind of printing paper to use. Use the best quality paper for letterhead, business cards, and envelop. All match. Get brightest white paper you can get, watermark 24# smooth, no texture, Consider 100% cotton. Brochures: white paper different colors of white warm to cool, 70# or 80# text Ink: which is better, full color, or one color. Two kinds of ink: four color process, and pantone inks Four color process is full color, often has photographs. Can make almost any color possible. Four color is usually more expensive. Pantone […]
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Protected: Ent Graduate Call 11-5-08
November 5, 2008 in Entrepreneurship, General, Graduate Call Podcast, Market Research, Offline Marketing
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Protected: Ent Graduate Call 10-29-08
October 29, 2008 in Entrepreneurship, General, Graduate Call Podcast, Market Research
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Create Professional Marketing Materials Basics
October 28, 2008 in Entrepreneurship, General
Here are some quick tips and a brief synopsis of a new class we have featured in our elective class catalog for October. If you need to create eye-catching, innovative marketing material, but don’t want to spend any more than you have to…check out this class today! Create Professional Marketing materials Topics that will be covered 1. Why having professional marketing materials is essential. 2. What kind of marketing materials are necessary? 3. What kind of printing paper to use. 4. Ink: which is better, full color, or one color. […]