Create Professional Marketing Materials Basics

Here are some quick tips and a brief synopsis of a new class we have featured in our elective class catalog for October. If you need to create eye-catching, innovative marketing material, but don’t want to spend any more than you have to…check out this class today!

Create Professional Marketing materials

Topics that will be covered

1.  Why having professional marketing materials is essential.
2.  What kind of marketing materials are necessary?
3.  What kind of printing paper to use.
4.  Ink: which is better, full color, or one color.
5.  Graphic design: do it yourself or hire a professional.
6.  Costs vs. quality of materials.
7.  Choosing the right printer for your materials.
8.  Reprinting your materials.

Why having professional marketing materials is essential.

  • A small business has lots of competition in today’s market.
  • Your business’ image gives customers, vendors, bankers a good or bad impression.

What kind of marketing materials are necessary?

  • Basics: letterhead, business cards, #10 envelope
  • Brochures – what your business is all about
  • Features, reasons to buy
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