Direct mail: Best way to target specific customers. Must know your customers. Advantages are target specific customer groups, target geographical areas, target business categories, and personal residential. Post cards are very inexpensive to print and to mail. You can create very large post cards to get more attention. Be sure to get the requirements from the Post Office Mailing department on where the address and other information goes. Mailers using letters and envelops can be very effective, especially if hand addressed. They are much more expensive. Magazine Advantages: -Best for […]
Archive | Info-Marketing RSS feed for this section
Protected: Ent. Graduate Call 8-13-08
August 13, 2008 in e-Marketing, Entrepreneurship, General, Graduate Call Podcast, Info-Marketing
There is no excerpt because this is a protected post.
Marketing for Beijing 2008 Olympics
August 11, 2008 in e-Marketing, Entrepreneurship, General, Info-Marketing, Market Research, Offline Marketing
Many are watching, glued intently to their big screen HDTV’s to watch the opening ceremonies, and all of the events surrounding the 2008 Beijing Olympics. As you TiVO and DVR your way past commercials and unwanted events, some avid watchers are transfixed on the sheer power of marketing and advertising fueling many of the sponsorships and revenue of the games. So what else is there behind medal ceremonies, tears of joy, and the agony of defeat? Well, there are millions of dollars of celebrity sponsorships won with almost every gold […]
Protected: Ent. Graduate Call 8-6-08
August 6, 2008 in e-Marketing, Entrepreneurship, General, Graduate Call Podcast, Info-Marketing
There is no excerpt because this is a protected post.