Now that everyone’s attention has shifted from the Beijing Olympics to politics, we have a chance to gain yet more insight into the crazy world of marketing. Make no mistake the Olympics was, is, and will continue to be a fantastic platform for marketing and branding, but for many people “Politics” is a more tactical view of positioning oneself. Isn’t that what campaigning is all about? You try to establish a “platform”, or Unique Selling Proposition (USP). What makes you different, better, and special? And at the same time, how […]
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Political Campaigning – Marketing Yourself
September 1, 2008 in Entrepreneurship, General, Info-Marketing, Market Research, Offline Marketing
Protected: Ent. Graduate Call 8-27-08
August 27, 2008 in e-Marketing, Entrepreneurship, Graduate Call Podcast, Info-Marketing
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What’s up with going GREEN? – A Look into Solar Energy
August 25, 2008 in Entrepreneurship, Info-Marketing, Market Research
The current oil crisis in the United States has affected every kind of business. The bigger the business, the bigger the problems. What has been the effect on your business? In the 1993 oil crisis the country was astounded at the lack of gas for vehicles. Remember waiting in line at the gas station for an hour to fill up your car or truck? I do and you probably do too. As concerned as the public was and as vocal the Congress was blaming everybody else for the crisis, concern […]
Protected: Ent. Graduate Call 8-20-08
August 20, 2008 in Entrepreneurship, General, Graduate Call Podcast, Info-Marketing
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