4. The problem of newspaper advertising: Very expensive: a full page ad in a major metropolitan newspaper can cost $30,000. The expense doesn’t allow small businesses to run ads more than one or two times a week. Only reaches 50% of a market: Example: Print run could be 100,000 Circulation could be 90,000 …Paid and free circulation Readership 60,000 and special sections such as sports could be12,000. You pay for the entire 90,000 circulation when you only want to reach your customers perhaps 10,000 in a five mile radius of your […]
Archive | Info-Marketing RSS feed for this section
Direct Mail for Small Business 101
Learning Objectives Why direct mail is best for small businesses How to identify your target customer What are demographics? What are psychographics? How different media relates to target customers The problem with newspaper advertising The problem with TV advertising The problem with radio advertising Why the solution is direct mail 1. Why direct mail is best for small businesses Direct mail can be effective and inexpensive for small businesses. Compared to radio, TV, and newspapers, direct mail is affordable. It also can target specific customers. Can target specific customers like men […]
Blogging Basics
There are many different resources out there for blogging, and there are also many different blogging platforms out there. We are going to discuss the basics of blogging, and some of things out there to look for when you are selecting a blog to use. A blog is used for many different things, it can be used to communicate with friends and family, it can be used for social purposes, it can be used for business dealings. There are so many things that a blog can be helpful in as […]
Entrepreneurial Review
With new life of spring fast approaching, many entrepreneurs look at this time of year as both a fresh beginning for life and business. It is time for out with the old and in with the new. Some may even remember New Year’s resolutions and take a renewed look at Q1 business goals. Now is a perfect time to dig into some of the testing you may have been running with different campaigns, marketing initiatives, joint ventures partnerships, the launch of new products and services, or phone scripts. Every once […]
Affiliates