by Bill Cherry Everyone at one time or another has had a good idea or an idea that’s not so good. You have had that flash of brilliance when the light bulb in your head went on and you know this is the big one. Of course after a day or so the idea fades and soon forgotten. What is a good idea? Sometimes we think we know but usually we don’t. A good idea will either satisfy a need, create a new product, or a new technology. Does your […]
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Create Business Plans that Get Investors
June 30, 2010 by Bill Cherry There are several good reasons to have a business plan. First, most people want to use a business plan to get investors. A potential investor needs a good reason to give you his or her money. Second, going through the process of creating a business plan forces one to examine every detail of the business venture resulting in gaining a detailed knowledge of every aspect of the business. The third reason is to keep a business on track. Many businesses can get side tracked […]
Three Ways to Grow a Business
June 16, 2010 1. Get More customers 2. 2. Get customers to buy more 3. 3. get customers to buy more often 1. Get more customers Most business owners and managers use advertising to get more customers. In fact, they often spend 50% of their marketing budget on advertising. They generally use radio, TV, newspaper, direct mail and a few other mediums. Each of those mediums can generate new business if they are used correctly. The problem is most owners don’t know which kind of advertising to use. Every day […]
Easy Steps of Selling Anyone Can Do
Bill Cherry The Magic of the 12 Reasons to Buy Create Your Story How to Handle Objections Use Sales Aids Create a Recontact Program See 5 prospects per week give info The Magic of the 12 Reasons to Buy: Why should anyone buy from you? How is your business different from the competition? Most businesses compete on price Overcome the price focus. What benefits can you offer, or bundle together? Introduction: Every business owner needs to know basic sales skills. You don’t have to be a great sales person. Selling […]
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