-What is a Unique Selling Position? -The Over communicated society -We filter out the messages -Every business category does pretty much the same things -How to make the same businesses different The obvious USPs. What are the difference between you and competition? Express your message in different ways What a Unique Selling Position is: A USP is a way to make a product or a business different from their competition. It will make the public remember you, allow you to dominate market share, and give consumers a clear choice between […]
Archive | Entrepreneurship RSS feed for this section
Protected: Ent. Graduate Call 6-11-08
There is no excerpt because this is a protected post.
Killer Tactics Part 2
Offer what the competition can’t. Example: replacement guarantee.  Extend warrantee: Grandfather clock, the manufacturer offered a one year warrantee. The grandfather clock offered a three year warrantee because he knew very little chance of things going wrong. No haggle car buying. Tell sales person at the beginning how much they can discount the car to the customer. Let him make the decision. Create your USP: Make your business different from the competition. Most businesses in a category are pretty much the same. (Check out dentists in yellow pages) Example: Toothpaste example, […]
Killer Tactics to Use on Your Competition
Shop the competition: where are they strong, where are they weak? What do you know about your competition? What do they sell, what do they do? What are the strong points? Why do people buy from them? How are their prices? What are their policies, procedures, guarantees, etc. If you don’t know your competition very well, they will kill you. Don’t let your assumptions blind your judgment. Example: A printer I know that found out a competitor was charging much less than they, and said, “They can’t [possibly sustain that […]
Affiliates