Here is a fantastic question that came up from the post on newspaper advertising: Circulation vs. Readership Most newspaper ad sales people like to tell advertising customers the paper’s circulation is, for example, 500,000. The number of people who actually read the newspaper is always much less than the circulation. It could be as low as half the circulation number. Circulation and readership are very different and if you don’t know the difference, you could waste a bundle of money thinking your ad is reaching more people than it does. […]
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FAQ – Circulation vs. Readership
July 25, 2008 in e-Marketing, Entrepreneurship, General, Info-Marketing, Market Research, Offline Marketing
Protected: Ent. Graduate Call 7-16-08
July 16, 2008 in Entrepreneurship, General, Graduate Call Podcast
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Radio Advertising – Total Population
July 12, 2008 in Entrepreneurship, General, Info-Marketing, Market Research
Total population and total Radio Listeners The total population in any market is referred to as the “universeâ€? of potential viewers. Ratings: ratings are the number of listeners in a universe (total population) expressed in percentages. For example, if the universe (total population) of a city is 500,000 people, and a radio program has 50,000 listeners, then you have a .10 or a 10 rating. (50,000 divided by 500,000 = 10%). Share: Of all the listeners listening, you have a percent that are listening during a particular time period. In […]
Protected: Ent. Graduate Call 7-9-08
July 9, 2008 in e-Marketing, Entrepreneurship, General, Graduate Call Podcast, Offline Marketing
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