Many are watching, glued intently to their big screen HDTV’s to watch the opening ceremonies, and all of the events surrounding the 2008 Beijing Olympics. As you TiVO and DVR your way past commercials and unwanted events, some avid watchers are transfixed on the sheer power of marketing and advertising fueling many of the sponsorships and revenue of the games. So what else is there behind medal ceremonies, tears of joy, and the agony of defeat? Well, there are millions of dollars of celebrity sponsorships won with almost every gold […]
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Marketing for Beijing 2008 Olympics
August 11, 2008 in e-Marketing, Entrepreneurship, General, Info-Marketing, Market Research, Offline Marketing
More on Yellow Pages
August 9, 2008 in Entrepreneurship, General, Market Research, Offline Marketing
Wow! It looks like Yellow Page advertising has opened up alot of interest! Here’s a little more for those of you interested in digging into it. Display ads vs. In-column ads You will see large display ads and smaller alphabetical ads. The display ads have logos, photos, additional colors of ink, and lots of information. The smaller alphabetical or in-column ads are placed in alphabetical order rather than by size. Eighty percent of all people who use the yellow pages look at the display ads first, while twenty percent of […]
Protected: Ent. Graduate Call 8-6-08
August 6, 2008 in e-Marketing, Entrepreneurship, General, Graduate Call Podcast, Info-Marketing
There is no excerpt because this is a protected post.
Protected: Ent. Graduate Call 7-30-08
July 30, 2008 in e-Marketing, Entrepreneurship, General, Graduate Call Podcast, Info-Marketing
There is no excerpt because this is a protected post.