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Energy Crisis Woes
I talked about the how 1973 was America’s first critical energy crisis and how as the lack of supply eased up we went back to our previous oil use. I reviewed that in 1973 we imported 32% of our oil, and today it is over 70%. I also discussed the fact that the current energy crisis is serious for small businesses and here to stay. In addition I reviewed the different alternative, renewable energy sources available to small business. I also identified solar energy as the best and most practical […]
Protected: Ent. Graduate Call 9-3-08
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Political Campaigning – Marketing Yourself
Now that everyone’s attention has shifted from the Beijing Olympics to politics, we have a chance to gain yet more insight into the crazy world of marketing. Make no mistake the Olympics was, is, and will continue to be a fantastic platform for marketing and branding, but for many people “Politics” is a more tactical view of positioning oneself. Isn’t that what campaigning is all about? You try to establish a “platform”, or Unique Selling Proposition (USP). What makes you different, better, and special? And at the same time, how […]
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