3. The executive summary is the most important part of the business plan: Because the purpose of the business plan is to sell your business idea to the reader, you have to grab their attention right away. Just like when you write a newspaper story, after the headline the first paragraph will contain the “who, what, when, where, and how much.” Then the details are filled in as the story progresses. Like a newspaper story, the executive summary should grab the reader’s attention and make them want to read more. […]
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Protected: Ent Grad Call 9-24-08
September 24, 2008 in Entrepreneurship, General, Graduate Call Podcast, Info-Marketing, Market Research, Offline Marketing, Search Engine Optimization
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Protected: Ent. Grad Call 9-17-08
September 17, 2008 in Entrepreneurship, General, Graduate Call Podcast, Market Research, Offline Marketing
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Energy Crisis Woes Pt. 2
September 15, 2008 in e-Marketing, Entrepreneurship, General, Market Research
Now small solar power systems are attractive, reliable and pollution-free, and they are becoming more and more affordable all the time. Solar technology uses both direct and scattered sunlight and there is plenty across the nation. While solar energy works well across the nation, it works best in areas where there is more sunlight such as the southwest. Installing a solar water heater should reduce your water heating bill by 50%-80% on average. If you build a solar system into a new house, the 30 year mortgage will increase around […]