3. Printed materials, CDs and DVDs give the speaker credibility. When you send your materials to perspective conference planners, the fact that you have these materials gives you a great advantage over those speakers that don’t. The conference planner who hires the speaker must justify his/her decision to their supervisors, sometimes the CEO. The materials help sell them on you. 4.You must have a clear message for your speech and material content in order to create them.Your message needs to carry over into all printed material as well as DVD, […]
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Create Professional Marketing Materials Intermediate
What kind of printing paper to use. Use the best quality paper for letterhead, business cards, and envelop. All match. Get brightest white paper you can get, watermark 24# smooth, no texture, Consider 100% cotton. Brochures: white paper different colors of white warm to cool, 70# or 80# text Ink: which is better, full color, or one color. Two kinds of ink: four color process, and pantone inks Four color process is full color, often has photographs. Can make almost any color possible. Four color is usually more expensive. Pantone […]
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