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Traditional Marketing Now Includes Blogging

In today’s society the internet is huge part of everyone’s lives. People do everything on the internet from looking up fun facts to buying presents and paying bills. Creators of e-commerce websites are continually looking for ways to make their websites more user-friendly and easier to navigate. They want consumers and business afflitiates to be able to quickly locate the information or products that they are looking for. This section of the report will focus on the future trends in e-commerce services that will help to improve web surfing for […]

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Website Fundamentals

Homepage; all websites should have a solid homepage describing what the purpose of the website is (this can be done visually) and directing your visitor to the next page(s) you want them to visit. About Us page; this is an important page to build the perceived value of what you and your business offer.  Fraud is a significant concern for online shoppers and a well-built about us page can overcome this concern. Contact Us page; include, at a minimum, two forms of contact info so your visitors have multiple ways […]

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Health Trends in Marketing

Consumers’ interest in looking and feeling good is fueling healthy online product sales. “It’s not just about prescriptions and over-the-counter drugs,â€? says Jonathan Tinter, chief marketing officer at Drugstore.com Inc., No. 32 in the Internet Retailer Top 500 Guide. “Natural products, both in terms of homeopathic medicines and natural cleaning, hair, and makeup products; vitamins and supplements; and beauty have been huge growth areas for us.â€? Industry analysts predict that will be the case for online health care retailers overall. For example, consumers spent $1.3 billion online for over-the-counter and […]

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Steps to Improving Traffic

Driving traffic to your website involves a variety of different techniques. Below are eleven steps you should implement to see how your website can be improved. Research and analyze your website keywords and phrases at www.digitalpoint.com. How many of your keywords are on the wordtracker list? Another valuable website to go to is www.se-tools.com. Analyze your website for popularity, keyword density, Meta keywords and Meta descriptions. This website will give you specific instructions to improve your website. You should also go to www.webposition.com. Use their free trial to see how […]

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