Emotional Brand Attachment is becoming more and more important in the marketing world. As a marketer, your job is to influence your potential customers to take action and become actual customers. In order to influence, you need to connect emotionally. You need people to feel the need to take action, to buy your product, click deeper into your website, or to take whatever action you want them to take. Think about the most successful brands and products out there. Without fail these are brands and products to which people feel […]

If you want to be successful and wealthy, learn from those who have achieved success and wealth. Richard Branson is obviously one of the more successful entrepreneurs out there. Like most entrepreneurs he has faced failure and adversity, but he didn’t let that get in the way. Let’s learn from Richard Branson’s 21 Survival Strategies for Small Business Success. Two of my favorites are: 3. Learn to use your brain power. Critical thinking is the key to creative problem solving in business. 21. And if after all this you eventually […]

Even in the electronic age in which we live, word of mouth is still the most powerful marketing strategy there is. When people who have used your product or service start talking to their friends about it, you have hit pay dirt. This is like having a living breathing testimonial or endorsement doing your marketing for you. So how can you make sure this is happening all the time? Create a referral system. A referral system helps you to generate a constant stream of new referrals. If you can give […]