I was sitting here thinking about this past weekend when I went to watch a triathlon. I was having a brief conversation with one of the participants who remarked how much money they spent on the training, equipment, and fees associated with the event. There was the wetsuit, goggles, swim cap, new running shoes, road bike, running clothes, cap, hotel room before the event, all of the time training, and the list went on and on. The one question I asked was, “Well was it worth it?” to which he […]
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Blogging your Way to the Top!
Many people now in a variety of different camps feel that blogging offers individuals and businesses an entire spectrum of benefits. I was recently reading a friend’s blog late last night, when after a while I realized that I had ended up reading 7-8 posts covering a 3 week span. Some of the events were the ‘daily journal’ type of postings, but many of them were the personal insight and quirky ‘look into my soul’ late night ramblings. After about 30 minutes of flipping between postings and leaving comments I felt like […]
Harry Potter Marketing
So let’s take a step back for a second and look at the phenomena known as Harry Potter. For many of the die-hard Potter fans, waking up or staying up for the midnight releases has become…well sort of a ritual. The midnight release parties and subsequent staying up and reading the book within the first 24 hours to avoid the plot spoilers or perhaps so they can log onto a Potter forum to discuss its intricate and meaning has taken on a fanatic life of its own. So how does it […]
Contacting Strategy
Some of the best marketing campaigns are destined to fall flat on their faces without proper planning and execution. One of the most difficult things to create and design a plan around is a contact strategy for affiliate programs. It is true that in many cases affiliate programs (well the ones that have been around the block a few times at least) are well structured and thought out, but the more common scenario is where a company gives inadequate tools to novice sales staff with a charge to “go out […]
Affiliates