A USP is what makes you, your business, or your products different and unique from the competition. Why is it important? All businesses in any categories do basically the same things. Ex. dentists, insurance etc. A few do one or two things the others do, but generally the same. Ex. Dentists: 24 hour emergency service, cosmetic, teeth whitening, crowns, etc. Examples of USPs 1.    Tuff Shed 2.    three Day Kitchen and Bath 3.    Dominos Pizza Five steps to create a USP 1.    Analyze the competition to see if they have […]

“Branding” What is reality? What is the basis of Branding? What is a brand and branding? Why a brand can be powerful? How to create a new brand? What is reality? Is there such a thing as reality? Do our beliefs reflect how things really are? BMW is the most well made car. Vermont is the most beautiful state in America. “My church is the correct or true church.” The fact is there is no reality, only perception. There is not a best made car. Only the brand of car […]