2.26.2011 The Seven Steps to Start a Business
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How to Make a Winning Commercial
March 9, 2011 TV is the most powerful medium available, with sight, sound, special effects, music, talent, cameras, light and more. When you add to that good TV production of spots, you have a winning combination. First you must define your target customer, age, sex, white collar, blue collar, green collar. What are their media habits; what TV shows they watch, what radio stations they listen to, and what publications they read. This tells us which media on which to advertise. TV can target specific demographic groups like baby boomers. […]
Raise Money with Your Business Plan
March 2, 2011 Graduate Entrepreneurship Call 1. What a business plan is: A business plan is a report that tells the reader what your business is about. It includes several different sections like the executive summary, operating statement, mission statement, important documents, market analysis, situational analysis, and marketing plan. 2. Why a good business plan is necessary and valuable: A good, well written business plan can be used for several important things. First, it can be used to raise money from investors or bankers, and second to help the business […]
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